What It's Really Like to Own a Clothing Line, and What I've Learned Along the Way, Part 1

June 25, 2019

Owning & designing a clothing line was never something I pictured myself doing. I've always been artsy, but never considered an artistic career. As a child I always wanted to be a veterinarian, and as I got older I found a passion teaching riding lessons. While I was in college, I started dating my now husband, who owns a screen printing and graphic design firm, New York Ink & Thread. After being around the shop, watching and helping him print t-shirt jobs, and teaching tons of lessons, we realized that there could be a perfect way to blend the two. After some discussion, we decided to try coming up with a couple of designs, and set up a booth at a local show that spring. 

 

 

Fast forward 8 years, I know way more than I ever expected about styles, fabrics, different inks and how they react to those types of fabrics, the actual process of screen printing, etc. I've also had my own fair share of 'on the job training' in marketing, business, and design, specifically using programs that at one point may as well have been a foreign language to me. In the early stages of Horseplay, I would sketch designs on paper, and Eric would 'translate' them onto the computer. When Eric started to get too busy to do the translation portion of my design phase, I started teaching myself and he started giving me little Illustrator and Photoshop lessons to fill in the gaps.

 

In the world we live in now, social media presence definitely comes into play, and with that, visual marketing. I've learned a lot about creating c